Mystic Monk Coffee Case Analysis Essay

Mystic Monk Coffee is a company established by Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming. The monks are a group of 13 living in a small home. Coffee sales are used to support the brotherhood and to eventually prepare for expansion of the order. Coffee is produced using high quality fair trade Arabica and fair trade/organic Arabica beans. There are many popular flavors such as Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. The company’s traditional target market has been the segment of the U.S. Catholic population who drinks coffee and supports the monastery’s mission. Industry Analysis The approximate number of coffee consumers in the United Stated is 150 million and 89 percent of those drinkers prefer to make coffee at home rather than purchase from franchises. Of the consumers who drink coffee at home, approximately 30 percent prefer premium specialty coffees that sell for $7 to $10 per 12-ounce package. These coffees are made from high quality Arabica beans rather that low quality, bitter Arabica beans. Mystic Monk Coffee is among the distributors that produces a higher quality product. Company Mission The current mission is to produce a high quality product that is marketed to the segment of the U.S. catholic population who drink coffee and wish to support the monastery’s mission. The monks make their appeal by asking the Catholics to use their Catholic coffee dollar for â€Å"Christ and his Catholic church.† This is published on the website. Company Objective Mystic Monk Coffee has a primary goal of transforming the small brotherhood of 13 monks lining in the small home to include accommodations for 30 monks. There is a property in the Rockies with an asking price of $8.9 million. The monks currently have a donation of $250,000 and a plan to raise the remainder of the funds. There are currently more than 500 inquiries who want to be considered to become a Wyoming Carmelite and Father Prior Daniel Mary wished to accept a select few when he is able to expand. Company Strategy The company primarily uses word of mouth as a means of sales and increase of revenue. Sales are generated primarily from online orders. Mystic Monk also offers non-secular websites commissions on sales made to customers directed to the website. The website and its affiliates help the company to earn a net profit margin average 11 percent of revenues. SWOT Strengths: * The price is reasonable. The average premium brand coffee is sold for $7 to $10 dollars per 12 ounce package. Mystic Monk Coffee averages $9.95 per 12 ounce bag and all purchases over $25 qualifies for free shipping. * The monks are dedicated to making the coffee. Everyone at the company has the same goal and this is to further the revenue of the company in hopes of expanding to better serve God. Weaknesses: * The Carmelite Order currently has the production capacity of 540 pounds per day and the demand will soon exceed the production capacity. The production is also limited due to prayer and meditation throughout the day. * Advertisement is primarily by word of mouth. There are consumers who would try the coffee because it is of high quality and good price but do not know about it. Opportunity: * Through the sale of its coffee, the Carmelite Monks may realize their dream of purchasing the Irma Lake Ranch. * Donations made by individual supporters will help to fund the purchase of the land. * Expansion of the brotherhood through the purchase of a larger parcel of land. Threat: * Some people may not purchase the coffee because of the religious affiliation. * The price of the coffee may increase after the purchase of new land. *FINANCIALS NOT AVAILABLE Problem Scope The Carmelite Monks of Wyoming would like to purchase a ranch that would greatly increase its operations. The order currently has 13 monks working to produce coffee for sale and has a production capacity of 540 pounds per day. The company is sustainable because the monks have a specific goal in mind and all are on the same page when trying to reach the goal of the purchase. I selected this problem because although the company makes great sales, sales will not be enough to purchase the land. The company does not effectively advertise itself and will need to improve advertisement to increase sales. Problem: The mission of the company is tied to the vision of the company. Father Daniel Mary realizes that the monastery environment is a unique challenge to the business because of the limited hours of production and also the limited access to the outside world. Although the monks are highly secluded, they manage to sell their coffee although it is mainly sold to Catholic believers. Solution: Mystic Monk Coffee can begin to be offered in small shops in the United States. I would not recommend supermarkets at this time because of the limitations of production. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets. With the purchase of new land, there will also be an increase in labor and production with the addition of new monks to the order. Problem: Mystic Monk Coffee has a target market of the U.S. Catholic population who drank coffee and wished to support the monastery’s mission. Solution: Mystic Monk Coffee should expand its target market. It can do this by targeting not only Catholics but all coffee drinkers in the U.S. who value price and quality. Most people enjoy a good cup of inexpensive coffee. The emphasis should not be on the support of the monastery’s mission but should focus on great coffee for a reasonable price. By doing this, the Monks would increase sales and eventually be able to purchase a larger property. Challenges: The monks may feel they are compromising their beliefs by focusing more on the coffee than their stated religious mission. If the monks focus on the fact that they are running a company that will eventually generate the sales needed to further their mission, this may ease the feelings. The monks may also want to increase their order by two to increase production and earn more money. Summary Although Mystic Monk Coffee has a unique set of variables, they will be successful in increasing sales and purchasing the land.

Scope and Limitation of Enrollment System

IntroductionThe discovery of the computer was the great function of modernity for different application to make work easier, more capable, and more adaptable for the humanity. Nowadays computer serves as an important role in our society, most especially in school premises. Most school uses computer to help their students deal in our modern technology. Colegio ng Lungsod ng Batangas (CLB) for having students that has grown up to about a thousand students now, delivers a quality and excellent education to the people residing in the municipality of Batangas and also to the neighboring town. But as the population of the students continue to grow, this school face difficulties in handling their enrolment in a manual process. And one of the solutions in this problem is to make their manual enrolment into a computerize system.Today, the technology leads in everything that we see around us. The discovery of the computer was the great function of modernity for different to make work easier, m ore capable, and more adaptable for the user. It has brought a new level of knowledge that becomes the new standard in the school. We propose Enrollment System for the school name â€Å"Colegio ng Lungsod ng Batangas† which was the school that is privately own and privately manage but then, the enrollment system on the said school is still in manual. Computerize Enrolment system is the must have system in a school. It is a convenient way of storing and retrieving information of a student that provides more easy way in enrolling. Although it cares details of students, courses, year, and section.The database is design for use by registrar and other authorize user in the college office to enable them to easily produce information require by the different people in the college. Student information system has always been a difficult task, but it is more so today than ever before, where administrators uses the traditional way of filing records on a cabinet. As the population of the students goes up, it is become more complex. Data should be store in safer places, and can be retrieve easily and fast when someone needs it.Administrator’s task has become more complex, there have been efforts to improve the effectiveness of problem solving and central to this are quantitative techniques and  electronic devices such as computers. It has many advantages to those who use it. Similar to our Information and Communication Technology (ICT) students, we utilize it on the project we have to do. Examples are creating a system that can help companies that you give it. Be less because, the tasks that previously had to do manually hand yet.By doing this, you just have a button that instantly appear the result of things that you do. The developers agree to make the â€Å"CLB Enrollment System† for our school. We want to help them to better facilitate their procedural enrollment of students who want to study in this school. Because we found that their enrollment system are manually use by copying the information from the Microsoft Excel to Microsoft Word.The registrar uses the Microsoft Excel and Microsoft Word to produce a form for the enrollees’ student. And to help their self to process the enrollment well.The discovery of the computer was the great function of modernity for different to make work easier, more capable, and more adaptable for the humanity. It has brought a new level of knowledge that become the new standard in the industry. It made the school more efficient for students and provide path to communicate to entire earth. Nowadays, computer base system is commonly used by every company and institution and one of this is computerize enrollment system. Computerize Enrollment System is the must have system in a school.It is a convenient way of storing and retrieving information of a student that provides more easy way in enrolling. Basically the main concerns of this propose system is to speed up the enrollment process, starting from the student registration, student enrollment and assessment and down to payment of fees. Fast and easy transactions with a high rate of accuracy are also one of the major concerns of this system.Computerization is a control system that manages processes in industrial workplace. It reduces human errors and processing time, thus it can boost productivity and result into high quality of product produce. In Enrollment System, computerization is concern about interrelating different but interdependent transactions. This can result in a system with well-integrate processes that can perform much faster and more accurate than a manual  system.The discovery of the computer was the great function of modernity for different to make work easier, more capable, and more adaptable for the humanity. It has brought a new level of knowledge that becomes the new standard in the industry. Enrollment serves as a vital part in the life of every student upon entering schools either public or in private. It gives students the impression on how the whole institute manages and manipulates the entire body. Moreover, enrollment serves as the first experience of all students by which he/she takes part either individually or with company of a parent or some relatives.Enrollment is considered as the first step or procedure that must be done by old students within a particular institute before the school year totally starts, but for those freshmen, or first year students (new students), they are oblige to usually take an admission test. Good enrollment is always an asset in an institution, pertaining to fast payment, assessment procedures, and easy transactions with a high rate of accuracy. By using the existing system during enrolment, it is undeniably noticeable on some problems and difficulties arising from each respective procedure, hence leading to minor errors and inaccuracy Theoretical FrameworkTheoretical, the main purpose of system is to create an efficient, fast and reliable Computerize Enrollment and permanent Record Keeping System of Colegio ng Lungsod ng Batangas.A Database Management System consist of collection interrelate and set of function to access the data, Database Management System provides an environment that is both convenient and efficient to use in retrieving and manipulating large amount of data. With Database Management System software the user can compile huge list of data and manipulate, store and retrieve it without having touched single life cabinet of folder.Local Area Network (LAN) is a collection of interconnect computer that are separate by distance up to a few kilometers and typically used in office. Networking really helps establishment in a way of providing simultaneous progress. Conceptual ParadigmFigure 1 CLB Enrollment SystemStatement of the problemThe purpose of our system is to help the student and registrar to facilitate the enrollment of the neighborhood attended the Colegio ng Lungsod ng Batangas. To help a nother student in remote areas and cannot be studied.Specifically will seek to answer the following question:1.What is the existing enrollment system at the Colegio ng Lungsod ng Batangas?2.What problems are faces by the registrar regarding the existing system? 2.1Posting of Information 2.2Recording of the data in terms of:3. What system can be proposed to improve the enrollment system at the Colegio ng Lungsod ng Batangas? 4.What are the advantages of the propose Enrollment System for the Colegio ng Lungsod ng Batangas? Objective of the StudyThis study was done to accomplish the following objectives:1. To create, for easy and fast enrolling and activities.2. To make the automated and computerize enrollment system.Scope and LimitationThe study entitled â€Å"CLB Enrollment System† will help in the enrollment system of the Colegio ng Lungsod ng Batangas. This study shall be concern with the enroll student to be record in the registrar office through the use of the system. It h as the functionality of automate making enrollment form.It has an ability to save, record, and edit those data and important information about the students, teachers and school. The study covers the computerization of the activities, the enrollment system including student registration class list, principal’s report of total enrollment of students and receipt.This study is assign to the registrar staff and he/she will be the one who has the responsibility to take the enroll student.The weakness of their system may slow the process of enrollment so we will propose a system to help registrar to accelerate their enrollment procedures.Significance of the StudyThis study entitled â€Å"CLB Enrollment System† is important for various reasons. To the students and registrar, for easy and fast enrolling and activities; To the registrar staff, to make their job easier in the process of handling the student who wants to enroll in be a part of Colegio ng Lungsod ng Batangas. To th e Colegio ng Lungsod ng Batangas, to make the enrollment system automated and computerize.To the researchers, to get familiar and to gain knowledge about â€Å"CLB Enrollment System†.And to the future researchers, for them to have additional information in getting the enrollment form of the students in all department using the automated and to serve as a reference material in improving the existing system.Definition of termThe definition of terms here they know the meaning of each word _ unfamiliar to them, so they know how to use it and where it will be used, and what its usefulness to them.Enrollment system. Enrollment system is the way the enrollment takes place for education or anything else that needs enrollment done. There are different enrollment systems based on organization. There may be online enrollment, paper enrollment and in person enrollment.As we use in the study, enrollment system is the enrollment system is a system where you can see who is the student enrol led in a school Administrators. This is a person for the performance or management of  administrative business operations

International Students Experience at Bluefield State College Essay

As a former international student of Bluefield State College, I want to thank the administration for great support and faculty stuff for outstanding academic experience during past two years. I know that you have biggest interest in well-being of foreign students. Your first priority always was to provide the best experience and support in any situation to every student on campus. The main purpose of this proposal is to make international students feel more comfortable and confident while at Bluefield State College. There are few difficulties that international students go through by arriving to college. First is a language barrier, which affects foreign students’ academic and social success. Second is cultural adaptation, which slower students’ transition into the new culture and understanding of local traditions. Third is the distance from a family which makes it hard for a student to go through some difficulties, when family can’t give any suggestion in a different situation due to cultural differences. Development of international student support center would help students to adapt to a new education system and culture faster. Organization of mix cultural events on campus would help make friends among the local population and help in cultural transition. Mentoring would give support to situations when family couldn’t help and improve academic results. I believe that if the administration will take all this concerns under consideration and implement some of the suggestions; it will drive up the retention of international students as well as new recruitment and overall satisfaction of foreign students. Sincerely, This proposal will identify different symptoms that dictate experience of international students at the university. Research will describe arguments like language barrier, cultural differences, distance from the family and social interaction in great details. Another helpful aspect of this paper is to suggest solutions to all the arguments. Developing international student’s center will improve foreign students’ satisfaction with a college experience. This proposal will explain how mentoring, counseling and cultural exchange events will improve students experience and academic success. Introduction Every school wants to be recognized not only locally but also worldwide. Schools try to attract student from all over the world by giving scholarships to foreign students, or contracting with international schools on exchange programs. It is a challenge to bring international students to college in the United States, but the most important task is to make foreign students feel like they didn’t leave home, or they aren’t that far from it. Every institution would like to see each international student successfully get a degree and leave school with the best experience. I want to address problems and needs of international students, when they choose to come to colleges in the United States. The best example would be Bluefield State College, which I attended as an international student. Bluefield State College is a small school in Bluefield, West Virginia. Population of the college is mostly local residents. There is no campus housing, or transportation provided by the school, which makes it inconvenient for students. Unsafe surrounding is another downsize, there were a few incidents including shooting and fighting. College is known for their good engineering and nursing programs, in addition to a few others. The biggest downsize is that Bluefield State College doesn’t have International Center. When it comes to international students, there is a lot that needs to be taken under consideration like the language barrier, cultural differences, social life, and distance from the family. Development of an international support center will improve international students’ assimilation, facilitate intercultural engagement and promote academic success. Arguments a. Language barrier The level of English proficiency is very low, when international students first arrive to school in the United States. It becomes the biggest obstacle n communication. It also affects students’ confidence. Some students scared to say something incorrect, or being misunderstood. The main purpose of international students of studying in the United States is to exchange cultural experience, make new friends and receive worldwide accepted degree. One of the articles shows due to limited English many stu dents shut down, they choose to stay in the room and communicate with peers who are from the same geographic background (McLachlan & Justice, 2009). Foreign students decide to socialize among each other because they have a lot of things in common. Majority of international students is from Saudi Arabia at Bluefield State College. It makes it easier for them to communicate among each other, the cultural difference not that visible, which makes them feel like they have never left home. There is a major downsize in the situation like that, English proficiency of these students doesn’t improve, and they don’t get complete experience in cultural exchange. Sovic (2009) article makes it clear from international students’ interviews that home students don’t want to interact with foreigners because of their language proficiency. They feel like it takes too long for international students to express their ideas, and they ask few times to repeat, because of the language, slang, and humor (Sovic, 2009). Language proficiency has a huge effect on academic success. First international students have to adjust to the education system, difference in the grading scale, and professors’ way of teaching classes. Another problem arises, when students have to follow a professor and take notes in a different language. Some professors require participation in class. A lot of international students don’t feel comfortable to speak up during a class session, because of the accent. They feel that they will be misunderstood. If students don’t participate in discussions, it counts against their grade. The main obstacle is to writing, it is already hard to write a research paper that would meet higher education standards, but it is twice harder to write it in a different language. Research article proves that local students had better academic results during first and second years in university than international students. However, article shows that the problem is not just language barrier, but also difference in culture. Students speaking a different language family, differently adjusting to understanding and learning English (Mann, Canny, Lindley & Rajan, 2010). That means that international students have to spend twice more time in order to get the same results as home students. This gives even less time for socializing. b. Cultural difference Cultural difference is another obstacle that foreign students have to adjust. The article explains crucial point of every foreign student’s unique background (Wedding, McCartney & Currey, 2009). Depending on the country of origin, some students take longer than other to adapt to the American culture. For example, Asian students find it very difficult to get used to American food, so they don’t go to the school cafeteria, where there is just local food. Asian students are trying to find stores or places where they could get and cook homemade food. Another aspect of the cultural differences is religion. For example, Arabian students have different holidays, which dictate what time they can have classes, receive food, or pray. They have to readjust, because universities’ schedule in the United States doesn’t include any of it. Another critical cultural group is students from India and surrounding India countries. According to their religion, students can’t eat beef, because a cow is saint animal. Most of products in the United States are made from beef; some of the Indian students not realizing that in the first couple weeks eat beef produced products. Many American holidays are different from other countries. Sports play a great part in American culture. Sports are very common topic among American students. There is many more like fashion and music differences. Silvia Sovic (2009) suggests in her article that acculturation is very important in foreign students’ social lives. c. Distance from family Many of the students are just graduated from high school, used to their family being around. Moving away from home to college makes it very complicated. Students have to learn how to organize their day, control time, cooking, doing laundry. One of the studies explains common problems that foreign and home students go through during the first couple semesters at school. Both groups have to adjust to new academic system, independence, distance from family. Also, it shows other challenges that only international students’ experience. They have to deal with all the legal requirements, acculturation, and language barrier (Wedding, McCartney amp; Currey, 2009). Many of international students are facing some problems, where their parents can’t help them. Families are not familiar with the system, economic situation. Another research suggests that family and high school friends are the main support during the first couple weeks at college (Sherry, Thomas & Wing Hong, 2010). That proves that international students don’t have that support during first weeks at college. d. Social interaction Another very important challenge is social interaction. Many international students find it is very hard to start talking to home students. There is a different reason that leads to isolation of international students from American peers. Article explains that language barrier, cultural difference as well as the difference in age makes it hard to communicate with home students (Wei, Ku, Russell, Liao & Mallinckrodt, 2008). Similar age problem mentioned in Sovic (2009) article: many international students are older and have one or two undergraduate degrees, so it is hard to find common interests with local students and keep the dialogue going. Recommendations Every school should have an international center, where foreign students could seek for a help, support, or suggestion. There is an international center where there is a big international students’ population at schools. These international centers provide students with advice in different situations answer all legal questions, help to interact with other international students. I believe that every school who has international students, has to have international center in order to satisfy basic needs of the foreign students. a. Mentoring I believe that student-mentors would help international students in academic level also in social life. If an international student would have an American mentor, it will help them to improve their English proficiency. Foreign students will feel more confident to interact with an American mentor, then with regular student at first. Mentor wouldn’t mind to repeat phrases multiple times, or explain some situations, that international students wouldn’t understand. Mentors could introduce international students to their friends. One of the researches shows that students’ responds were very positive towards endorsing mentoring system in universities. They said that professors/mentors shared information on working as a teacher in American education system. Majority said that it helped them to make new friends through the meetings, which helped them to improve their English skills and easier adapt to the new environment. Students said that professors paid attention to difficulties that they had, which showed to students that faculty cares about them. All that made foreign students feels more confident and comfortable (Ku, Lahman, Yeh & Cheng, 2008; Sato & Hodge, 2009). b. Counseling services Endorsing counseling services could help not only assist international students, but also help universities better understand international students and what they are going through while at school. Counseling services will analyze each international student’s unique background and needs. Depending on a student’s cultural background counselors could come up with different programs in order to ease students’ transition into a new environment. I found research article that gives great examples of situations that international students experience in any institution. Concentrating on place of origin, culture, gender, age, counseling would be a great solution at meeting international students’ needs, helping them overcome any obstacles, and facilitating intercultural engagement (Tidwell & Hanassab, 2007). If consular group at every institution would hold that type of research, it will prepare university for new coming international students. Counselors’ task is not only to understand foreign students’ difficulties, but also understand their own culture and understand the difference between them. By completion of that task, it would be much easier to help foreign students introduce American culture and help them with transaction. Olivas and Li (2006) research suggests organizing events where local students could communicate with international students. Mixing or cultural exchange would help both group of students in developing new connections and developing new relationships. Paper suggests each university to do research on counseling programs (Olivas & Li, 2006). c. Pre-entry English courses Pre-entry English courses will better prepare international students for starting college. It will improve their English proficiency. These classes could give them better idea of the education system with no pressure of grading. It will allow them to come to the university in advance and get familiarize with surrounding. Helen Benzie (2010) suggests that pre-entry English courses will help students not only improve English level; it will give them opportunity to start adjusting to a new culture and socialize with local students before school semester starts. d. Intercultural events I believe that if a school or international center would organize more events, where international students would interact with home students, it will help to create friendship among different groups. Intercultural classes, where home students could learn about foreign cultures and international students would learn about local culture. One of the articles provides information on the culture mixing events. Mixing activities, where students with different background interact with each other, helps all cultural groups better understand each other (Mackay, Harding, Jurlina, Scobie & Khan,2011). Conclusion All information above indicates that all international students no matter what country they choose to get Higher Education from experience the same challenges. Every school has to consider these challenges and help foreign students overcome these difficulties, or try to make it less noticeable. Mentoring, counseling, host family programs are the most popular and effective ways to help students when they are going through acculturation. Organizing social events where international and local students could mix and interact outside of an academic environment. If every school would apply knowledge about foreign students’ unique needs, it would help not only students but also schools to develop future international connections.

Business Planning Essay Example | Topics and Well Written Essays - 1750 words

Business Planning - Essay Example The plan on Brian’s book barn should include young people on its managerial team. The two managers have experience and relevant training but cannot understand the current market perfectly. For example, there is a proposal that the major market for their books and magazines will be children and parents. The plan should also include services from the book barn. The current ones will not appeal to the modern teenager who is interested in modern phenomena. There should be reductions of books and magazines that have less fascinating topics to the contemporary person. There could be improvements if the plan on the book barn had fewer objectives. Fewer objectives for any business plan make businesses more practical because it proves that management can handle the fulfillment of the same objectives. The plan on the salon business could be effective if it were comprehensive in its mention of the capital of the entire business. The management should make research that is more intensive than the one it made on basics of salon business. The research will facilitate better knowledge of salon trends that is necessary for the preparation of a perfect business plan. The plan should also ensure that there is the evident reflection of most of its funding. This will facilitate the easy realization of any aspects that would compromise on the success of the entire salon business. Business plans present relevant summaries of their respective businesses. If people wish to establish businesses, they must hire professional to help them.

It's not the size of the dog in the fight, it's the size of the fight Essay

It's not the size of the dog in the fight, it's the size of the fight in the dog - Essay Example Her father was a radio announcer for years and of course his name was used on air. McClusky did not have trouble with her McFest name until she applied for patent for the continuing concerts. That is, of course, when McDonalds got involved. Knowing you have been served from a company like McDonalds (the big dog) would make most regular people give up (the little dog) but not McClusky, This paper will introduce the fight this little dog plans on winning. McDonlads, it would seem has a McFamily of names that cannot be used by others. Those include McWatchy, McDouble, McJobs, McShirt, McPool, McShades, McFree, McRuler, McLight and even just Mc. So McClusky has the wrong last name. There were no objections from the big dog when McClusky raised $30,000 in charity for the Special Olympics last year. Could it be because McDonlads also supports Special Olympics and it was seemingly free advertising for them. Now, $5,000 of that money has gone to pay lawyers to support the little dogs point of view (fight). McClusky says she cant understand when one company can infringe on the rights ones sir name gives them and will continue this fight in the courts, however, she wants this money to go to charity and not to lawyers. McDonalds says they have the legal mandate to protect their trademark and that trademark means anything that starts with Mc. Well, how can that be, McClusky says does that mean because her name is a Mc name that she does not ne ed a separate trademark as she is already part of the Mc names? Surely they cannot force her to change her sir name and this is her chartable business. McDonalds contends that they will continue this fight and that there will be no use of the Mc trademark and McClusky responds with the fact that she cannot change the name of a concert series that has already been functioning for two years. People expect to see that name and that it is a charitable concert raising money for one of several charities. In fact,

Launch of P&G InsecKill Insecticide in the UK Essay

Launch of P&G InsecKill Insecticide in the UK - Essay Example Nonetheless, P&G intends to launch and market a new product in the United Kingdom, which it is manufacturing for the first time. P&G is a popular brand in the country for its high innovativeness, and a strategic position there, therefore, this is expected that â€Å"InsecKill† will receive a good reception. A research has been conducted on the target segment. This has mainly based on the information on consumer demographic distribution and spending behavior in the UK from the company, with regard to its other products sale in the UK market. Different strategies have been identified about how information about â€Å"InsecKill† will be disseminated in the target market. Direct marketing, public relations, sales promotion, and advertising are combined in to a single marketing mix to achieve this. Finally, reviews have been conducted on the customer, market, internal and external contexts. In addition, the objectives, strategies, and budget of this marketing plan have been outlined and are discussed. Furthermore, different tactics to ensure successful business experience in the UK have been identified, basing on the consumer research findings. Nonetheless, P&G will assess and review its marketing activities time to time, with regard to changing consumer behavior, for better results. Introduction Procter & Gamble (P&G) Company is a popular multinational company specializing in consumer goods. It produces a wide range of products, including household products, personal care products, cleaning agents, pet foods, among others. This company is highly innovative, thus the wide variety of products. In addition, P&G is known to develop new products in the market at a higher rate, compared to other companies. Overall, P&G is a high performer in the market, registering high profits each year (P&G 2012). P&G values its customers, and develops products that suit their needs. This is the reason for the wide range of brands the company produces. Market research is a crucial aspect for this company, as it is through this that the company identifies the needs of its customers (Rehtmeyer 2010). P&G has been successful in the consumer goods market. In this essay, it is assumed that P&G has developed a new product, which it needs to introduce in the United Kingdom (UK). This is a n insecticide named â€Å"InsecKill,† which is meant for household use to kill stubborn and harmful insects in homes. P&G

Eng Blog rev..JB Essay Example | Topics and Well Written Essays - 250 words

Eng Blog rev..JB - Essay Example Being a firm believer in the power of play he believes that everything should not just be educational and erudite in nature. The blog reveals that the boys have been having fun with ginormous cardboard box made of a space ship, race car, and sailboat, animal shelter among other rough and rugged toys. The blog also reveals an observation by the blogger that ‘girl’ toys, on the other hand, are rupturing with unicorns, spectra, sparkles, charms, toothy smiles, tulle and fluff. The ‘girl’ toys in the blog are reflected as having that nauseating pink too. Greatest things in life are cultured at a tender age. Play forms a greater premise for learning these behaviors that influence how an individual will take to challenges in life. The blog reflects a scenario where girls are relegated to the kitchen and boys nurtured through dirt and noise. â€Å"The toys geared towards boys are so jacked up with testosterone, and I find myself putting out my chest in a semblance of manliness,† says the blogger in description of boy toys. He again defends the clear gender delineation by say that kitchen stuff is all pink and shiny. From the commentary, it is manifest that the community has defied the real change intended through gender equality campaigns by failing to consider the real seeds of gender inequality. Much should, for this reason, be done to incorporate our actual take of the girl and boy child through play if we have to achieve real gender

A phenomenological study of Chinese Buddhist temples Essay

A phenomenological study of Chinese Buddhist temples - Essay Example This paper is about Chinese Buddhist temples from an architectural perspective. The introduction in part A describes what these temples are and this is followed by a selection of some temples of architectural significance as examples. The introduction in part A describes what these temples are and this is followed by a selection of some temples of architectural significance as examples. This brief survey is then used to identify some typical architectural features in part B, a description of three distinct architectural styles, and a discussion of the impact of the introduction of Buddhism in China. The main part C then describes the phenomenological study of a particular temple, namely the Bao Shan Chan Si after first justifying the method and introducing the temple. Part A: Chinese Buddhist temples Introduction to Chinese Buddhist temples Buddhist temples are spiritual spaces designed for worship, devotion or offerings according to the Buddhist religion. Chinese Buddhist temples ha ve been known throughout history as Ci, Lanruo, Jlalan, Jingshe and Si. Temples are one of the most conspicuous and significant of buildings that exhibit Buddhist (xiu xing) architecture. Others are pagodas (religious towers), grottos (religious caves) and stupas (dome-shaped monuments). They display marvellous items with Buddhist symbolism, sculpture, painting and calligraphy. But they have more than these outward features alone. They are also places of serenity, tranquillity and holiness. They exude an atmosphere in which people can feel inner peace and spend time to purify their souls. A selection of some temples of architectural significance There are many Buddhist temples all over China, but three of these were selected to illustrate the significance of Chinese Buddhist temples from an architectural perspective. These are the JieTai temple, the Longhua temple, and Yo Fu Si. The construction of the JieTai Temple, which is outside Beijing, began during the Tan dynasty but was com pleted during the later Qing dynasty. The JieTai temple has a special ordination platform made of white marble containing beautifully carved figures and special rock formations and trees around its main courtyard. JieTai Temple (Source: http://www.buddhist-tourism.com/countries/china/temples/tanzhe-temple.html) The Longhua Temple is the largest in Shanghai. In its domed Grand Hall is a glided statue of the Buddha together with his disciples. There is also a special sculpture that shows how reincarnation happens. In another hall called the Three Sage Hall, there are three incarnations of the Buddha, and another room contains 500 golden small arhat statues. The temple complex also has a special pagoda constructed from wood and brick. It has an octagonal structure and seven stories, which is highly symbolic. The Grand Hall of the Longhua Temple (Source: http://www.sacred-destinations.com/china/shanghai-longhua-temple) Also in Shangai is a famous temple known as the Jade Buddha (Yu Fo S i) Temple. It is so called because it contains two Buddha statues made from white jade, which were brought over from Burma. From the perspective of architecture, the temple has a Song dynasty style so it is a fairly new temple and therefore distinct from traditional Chinese architecture. One of these distinct features is the use of circular doors as shown in the photo below. One of the circular doors of the Jade Buddha Temple (Source: http://www.sacred-destinations.com/china/shanghai-jade-buddha-temple) Part B: Typical architectural features of Chinese Buddhist temples The above survey of Buddhist temples in China has revealed typical architectural features listed below. Chinese Buddhist temples tend to have: Several large halls connected together Small courtyards separating its halls Statues of the Buddha and other ornamental sculptures Tiled roofs turned upward at the corners Common materials were wood, brick and stone Usually symmetrical

Home Depot and Lowes Case Study Example | Topics and Well Written Essays - 2250 words

Home Depot and Lowes - Case Study Example They were initially set up as a local hardware store but it turned out to be a nationwide chain of home improvement stores. They serve to all the needs for complete home improvements like products from bathrooms to the storage rooms and paints to safes. Lowes store has approximately 216, 000 employees all over its stores. Home Depot was started in the year 1978 and is operating currently in all 50 states of United States. They were initially a warehouse and then turned out as one of the America's best home improvement retailers providing products from appliances to hard wares. They have approximately 209, 300 employees working with them through out their stores. Both these organizations provide all the home improvement products under one roof. Lowes and Home Depot have their own websites for the customers to browse through and purchase products. They offer variety of facilities as an online shop. In the recent decade online shopping has become on of the most comfortable and preferred was of buying goods and services. The E-commerce times (2005) stated "Online shopping has increased over last year because both new and experienced Internet buyers are not only researching products and comparing prices online before making a purchase, but they are also finding good holiday discounts online," said Heather Dougherty, senior retail analyst, Nielsen//Net Ratings. It is important to keep the information and the content interesting so that there is a high inflow of new and existing customers to the site. There are few factors that are very essential for a website. The Gantt chart below represents the important aspects of a website from the Polls result of Port 80, Australian web industry association. Good functionality 1 4.35% Site content 9 39.13% Meeting customer's expectations 3 13.04% Search engine optimization 2 8.70% Good graphic design 2 8.70% Keeping content current 1 4.35% Professional presentation 2 8.70% User friendliness 3 13.04% Security of site where apply eg credit cards, privacy 0 0% A study on the websites of the home improvement retailers Lowes and Home depot: Lowes' website: Lowes has an exclusive website, www.lowes.com. The site is simple and neat which has its name and their caption which is "Let's build something together". The focal point is the photo at the centre of the home page. The picture simply demonstrates the availability of all the home improvement products at the store. The picture has all the products required for a complete living providing a spacious atmosphere interpreting the availability of modest merchandises. The description below that states "Campus kick off", which insists on the availability of all the home improvement products with them under one roof. The first glance of the site provides idea about the products available at the store, the offers at the store, quick link to other services and the service desk. The products in the site are separated according to the departments and rooms. This helps in easy identification and selection of products. The page also helps customer choose products by the offers at the store and ther e are a lot of useful information about Lowes in the home page. The

Business Research Essay Example | Topics and Well Written Essays - 2000 words - 2

Business Research - Essay Example Customer satisfaction gains all the more relevance in hospitality industry like the hotel industry. The Ritz hotel is one of the prestigious and luxurious hotels in France. The hotel is located at the heart of Paris in France and is one of the seven recognized Parisian palace hotels. Ritz presently offers 159 rooms with suites, restaurant, bars and private salons. True to the spirit of Ritz, each room offers a harmonious blend of modern ease and classical charm in a quintessentially French style. While there can be many reasons to choose Ritz over others; some reasons can only be experienced (Ritz Paris, n.d.). The hotel, now, plans to evaluate the level of customer satisfaction with the help of a survey. ‘Guest Satisfaction Questionnaire’ is distributed in various guest rooms and suites of the hotel. This report contains the questionnaire along with proper methodology to analyze the same. A conclusion has been inferred from the analysis and plausible recommendations are suggested to improve the service. Customer satisfaction is majorly understood as the sense of satisfaction that a customer feels when he or she compares his or her expectations with the actual quality of the acquired service. Satisfaction is closely related to the quality of the service (Krivobokova, 2009). In the absence of customer feedback, the quality of service is extremely difficult to assess. That is why direct involvement of the customers is necessary to analyze the improvement activities. Since evaluation of the level of customer satisfaction demands a considerable involvement from the customers, surveys are of paramount importance. Customer survey is a part of primary research. In this case primary researches are used to investigate an issue specific to business and to get feedback from the customers. Primary research delivers more specific results than the secondary research. On the other hand, secondary research is done on